Building teams.
Setting direction.
Raising the bar.

I’m a Creative Group Head at Publicis Warsaw. I built and now lead three creative teams — six creatives working across campaigns, brand platforms, films and activations.

My role is to set a clear creative direction and help people do their strongest work. I recruit and mentor talent, develop ideas with the teams, and take responsibility for creative quality from the first brief through production.

I lead client presentations, workshops and pitches, and bring together copywriters, art directors, designers, motion designers and production partners. A copywriting background keeps me close to the idea. Leadership means knowing how to develop it with others.

I also help teams adopt AI through practical tools, skills and workflows. The aim is to give people more room to explore and more ways to make good work.